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Provider: Data Orchard

  • West Midlands


Sector experience:

Areas of expertise:

Organisation overview:

Data Orchard's vision is for a world enriched and empowered through data. We combine specialist skills in research, statistics, and data, with shared passions for making the world a better place socially, economically and environmentally. Our mission is to enable organisations to use data for better decisions and a positive future. Our aims are to:
• Gather, explore, and analyse data for clients;
• Build organisations' data skills and capabilities;
• Promote the importance and value of data for good.

We primarily work with charities, social enterprises, public sector clients, networks and cross-sector partnerships. Our key services are:
• Impact Evaluation
• Service Evauation
• Needs Analysis
• Data Audits
• Data Maturity Assessments
• Training and Advice
• Data Analysis
• Data Collection
• Survey Design
• Consultation and Engagement
• Digital Tools and Systems Advice

The value we deliver to our clients is:
• Insights and evidence of their outcomes and impact.
• Analysis of current and potential reach and engagement with stakeholders.
• Understanding of the quality of their data and how to improve it.
• Insights into trends, patterns and opportunities.
• Identified efficiencies e.g. cost savings, tools improvement, and targeting service.
• Increased skills and capabilities in collecting, managing and using data.
• Improved impact definition and measurement.
• Evidende for income generation.
• Data protection compliance.
• Improved policies, products, and services.
• Identifying the right questions to ask/and problems to address.

Case study 1: Faster Women Programme (Herefordshire Council and Gloucestershire County Council)


  • Employment, training & education

Focus of project:

  • Developing impact plans
  • Performance management
  • Data management & analysis
  • Reviewing external evidence

We were commissioned to assess the impact of the 'Faster Women' programme which supports women to start-up and grow their businesses by improving their digital, IT and internet skills. We profiled the reach and depth of engagement of women participating in the programme and measured changes in behaviour, attitudes, and skills. Our work involved statistical analysis of data before, during and after engaging with services and interviews with a sample of beneficiaries.

The client learned about outcomes achieved e.g. increased skills and confidence, adoption of new digital tools and approaches, new business created, women returning to work, and business growth, as well as other unexpected benefits. They gained insights into the profile and types of those engaging with their services and levels of satisfaction with the quality of training provided. 'Faster Women' learned about the need to change the format and scoring of their questions, and the approach to when and how feedback and outcomes data is collected. The client was able to report back on their impact to their funders (Government Equalities Office) and to secure continuation funding for the project. The work led to a review of the impact data collection, management, and analysis practice across the entire Fastershire programme (a multi-million pound initiative to bring faster broadband to the rural counties of Gloucestershire and Herefordshire).

Case study 2: Sports Partnership Herefordshire and Worcestershire


  • Physical health

Focus of project:

  • Performance management
  • Data management & analysis
  • Reviewing external evidence

Data Orchard was commissioned to produce sports activity profiles for six districts and two counties served by the Sports Partnership in Herefordshire and Worcestershire. The aim was to better understand community needs and the process of behaviour change for engaging in physical activity and improving health. We analysed data from Sport England, Public Health England, and the Office for National Statistics. This included sports participation data geographically mapped against broader socio-economic data including demographic, health, and well-being data (e.g. obesity, mental well-being).

We provided easy to read, locally-focused, evidence-based reports for busy decision-makers (from volunteers running sports clubs to council chief executives). These included how to target and market improved physical activity to particular groups of the population, in specific geographies, to change behaviour. These focused on benefits, not just from the physical activity itself, but also the wider impact on mental health, well-being, and social connection.

The profiles influenced the establishment and strengthening of strategic relationships (the partnership now involves over 850 charities and clubs working in communities, two public health teams, local authorities, Worcester University and Sport England). They used our work to inform strategic objectives and action plans to coordinate and target their resources more effectively.

Case study 3: DataKind UK


  • Citizenship & community

Focus of project:

  • Programme design / theory of change facilitation
  • Developing impact plans
  • Data management & analysis
  • IT systems support
  • Building impact measurement tools

DataKind UK is a national charity that brings the power of data science to the non-profit sector through its network of professional volunteers. We worked with them to: assess skills, systems and existing data around impact measurement; establish and test an initial theory of change based on evidence from their beneficiaries; develop a framework for measuring impact; and deliver recommendations on strategic and practical steps to improve impact measurement.

Outcomes were: improved skills and confidence in planning, assessing and communicating impact; identification of practical and strategic improvements to improve systems and processes in impact data collection. DataKind UK learned about the full breadth of outcomes their work delivers and were able to visualize customer journeys through engagement and delivery of their services. As a result of our work, DataKind dealt immediately with some issues raised and made changes and improvements to their services. The evidence provided was used to communicate the charity's impact and raise investment to build the their capacity and growth. They went on to flesh out a fuller theory of change.